The remote workforce is a growing trend, and employees at companies like Uber, Netflix, Microsoft, and even Google are leading the way. Remote employees have the same responsibilities as traditional employees, but with the added challenge of working outside an office or a cubicle. How these organizations care for their employees, while allowing them the […]
There are two main channels for getting your message out: inbound & outbound marketing. Each one uses different tools, tactics, and approaches that can help you reach your goals. Many marketers keep them separate, but it’s not necessary to be compartmentalized. Inbound marketing deals with getting your message to the right people, while outbound marketing […]
According to a study done by the Radicati Group, emails are still the number one communication tool for businesses. In their 2018-2022 Email Statistics Report, they found that business emails will total 281 billion messages this year. And while social media and instant messaging are on the rise, email is still the preferred method of […]
Every successful business owner has to ask for referrals from people they respect, love, and trust. One way to do this is to ask for a referral during an opportunity to build a relationship and trust. By asking for a referral, you are telling the person that you are serious about their business and willing […]
Businesses of all sizes are always looking for new and innovative ways to reach customers. In today’s digital age, social media platforms are the best way to do that. But which platforms should businesses focus on? And how can they use those platforms to their advantage? Read on to find out! The Top Social Media […]
One of the cornerstones of today’s marketing ecosystem is content marketing. The pinnacle of marketing automation is a content calendar where you create and publish content on a schedule to a specific audience. The content is designed to help the audience solve a problem, solve a problem they didn’t know they had, or simply educate […]
SEO is (mainly) about making your site rank as high as possible on search engines. It is a highly competitive field, and the professionals who work in this field need to be very skilled in a wide range of activities. Most companies are often willing to invest some time and money in SEO certification if […]
A business strategy should be considered before launching a business. A business plan is one of the most important things to consider and it can be created from scratch or based on an existing business plan template. The business plan will help you set goals, decide on your customer base, and calculate your expenses for […]
Business plans are a great way to turn your business goals into a reality. But let’s learn what entrepreneurs need to do after creating a business plan
No matter how big or small your business is – you need to know that a Customer’s Journey is the key to your success. This is one of the most challenging aspects of any business. The importance of the customer’s journey has never been more important. Like any other aspect of your business, you need […]