The Importance of Emails to Businesses
According to a study done by the Radicati Group, emails are still the number one communication tool for businesses. In their 2018-2022 Email Statistics Report, they found that business emails will total 281 billion messages this year. And while social media and instant messaging are on the rise, email is still the preferred method of communication for businesses. This highlights the importance of email testing tools too for use in business.
There are a few reasons for this:
Emails are Easily Tracked and Monitored
First, emails can be easily tracked and monitored. This is important for businesses who want to know what kind of communication is happening within their organization. Emails also allow businesses to keep a record of all communications. This can be helpful when trying to resolve conflicts or address customer complaints.
Emails are proof in writing of a discussion or agreement that has taken place as they can be saved and printed off from a computer system. This is compared to just a scribbled record of a phone conversation recorded by a member of staff in a hurry. More care will tend to be taken over the writing of emails to ensure that they are as professional as possible and there tends to be more detailed information written than other quick forms of social media messaging.
Emails are more for business communications than many other forms of digital communication, although more and more forms are being explored as all businesses integrate into the world of internet trading on a global scale. We cannot afford not to keep a track of our emails, just like we keep our paper files safe and accessible. This is whether they relate to dealing with particular customers, staff, or other business matters.
Emails can be Tested and Automated
Second, emails can be tested and automated. This means that businesses can send out emails to see what works and what doesn’t. They can also set up email campaigns that automatically send emails to customers based on certain criteria. This helps businesses save time and money by only sending emails that are likely to be successful.
This is a social media marketing of a kind that is cheaper than mailing product or service information, given the postage costs that would be incurred. The now old-fashioned method of communication is also slower received. A sale could have been made by the time anything has been received by someone in the mail and been considered.
We need to test that our campaigns are working and that we are sending out our adverts to the right demographic.
Emails Allow for Easy Collaboration
Finally, emails allow for easy collaboration. This is important for businesses who need to share documents or make changes to them. Emails also make it easy to keep everyone on the same page by cc’ing or BCC’ing relevant parties in an email thread.
Group emails are a very useful means of sending communications to many interested parties. Only one email needs to be written. Much time is saved by sending in effect a single email to lots of potentially interested parties. If mailing physically and through the postal systems it would, instead, mean a lot of costs in terms of ink, whether printing or photocopying one for everyone. This is an advantage of digitalization and automation.
Emails are Easy to Use
Another reason emails are so important to businesses is that they are relatively easy to use. Sure, there are a lot of features and options that can be overwhelming, but once you get the hang of it, emails are pretty straightforward.
Plus, there are lots of email applications and services out there that make managing emails a breeze. From Gmail to Outlook to Mailchimp, there’s an email solution for everyone.
So, if you’re not using emails for your business yet, now is the time to start. With so many benefits, it’s hard to ignore the importance of emails to businesses. Then don’t forget the testing tools out there.