There are two main channels for getting your message out: inbound & outbound marketing. Each one uses different tools, tactics, and approaches that can help you reach your goals. Many marketers keep them separate, but it’s not necessary to be compartmentalized. Inbound marketing deals with getting your message to the right people, while outbound marketing […]
One of the cornerstones of today’s marketing ecosystem is content marketing. The pinnacle of marketing automation is a content calendar where you create and publish content on a schedule to a specific audience. The content is designed to help the audience solve a problem, solve a problem they didn’t know they had, or simply educate […]
SEO is (mainly) about making your site rank as high as possible on search engines. It is a highly competitive field, and the professionals who work in this field need to be very skilled in a wide range of activities. Most companies are often willing to invest some time and money in SEO certification if […]
If you’re running a business, then you know that search engine optimization (SEO) is vital to your success. Without it, your website will be lost in the vast sea of websites on the internet. But with the right SEO techniques, you can rank high on Google and other search engines, bringing in more traffic and […]
No matter how big or small your business is – you need to know that a Customer’s Journey is the key to your success. This is one of the most challenging aspects of any business. The importance of the customer’s journey has never been more important. Like any other aspect of your business, you need […]
What’s the single most important factor in ensuring your business remains profitable over the years? It’s not advertising, it’s not social media, and it’s not any particular marketing strategy. The answer is very simple: your ROI or return on investment. What is ROI? An ROI is a measure used to determine when a business venture […]
A small business owner must look at all aspects of their business and ways to make it advantageous to you – be it insurance (like the ones provided by Thimble), or socializing. Attending trade shows might prove to be beneficial for small businesses. There are many benefits to attending trade fairs, including getting verified information […]
Digital marketing has been on the rise in recent years. As businesses are finding new ways to become more competitive, adapting to the online world is a great idea. In fact, having an online presence is pretty much essential nowadays as so many consumers rely on the internet, therefore it’s essential that a business looking […]
2020 was marked by many technological disruptions as the coronavirus ravaged the planet and unsettled the status quo. This disruption affected people as well as businesses. Businesses found themselves swimming in the deep end with clients stuck at home due to work or lockdowns. Old digital marketing strategies no longer work, and I know that […]
With the amount of money transacted through affiliate marketing, I always felt that I had to claim a share of it. Honestly, my affiliate marketing journey was inspired by the need to make some extra cash. Therefore, I had to do practically everything any affiliate marketer would do during my first year. Having clocked over […]